A lot of businesses come asking for an AI application when what they actually need is a cleaner system for inputs, handoffs, and decisions. The model matters, obviously. But workflow design matters first.
Bad process in, expensive hallucination out
If your data is fragmented, your ownership is fuzzy, and nobody agrees on the desired output, AI simply scales confusion. You do not have an AI problem. You have a systems problem with an AI-shaped symptom.
The real opportunity is orchestration
The useful products are the ones that gather context, structure it, call the model at the right moment, and route the answer into a workflow someone can trust. That is product work. That is where the value lives.
Use AI where it changes the economics
Drafting, summarising, classifying, spotting risk, teeing up decisions. These are the moments where AI can change cost, speed, and consistency. Everything else is tastefully lit wallpaper.